Executive Team — TradeMotion

Our Executive Team


Shawn Lucas, Senior Director / Founder

Shawn Lucas serves as the Senior Director and Founder of TradeMotion and Parts.com. Since September of 1998, Parts.com has been the first and leading Original Equipment, eCommerce solution for the automotive industry. Mr. Lucas took Parts.com public, and created a stock market value topping $1 Billion, during January of 2000. He successfully managed the turnaround following the dot com collapse, and has once again established TradeMotion as the leading automotive eCommerce solution. Mr. Lucas has launched eCommerce, eCatalog and/or PartProtection products for Nissan, Infiniti, Kia, Mazda, Ford Motor Company, Mercedes-Benz, Chrysler, Dodge, Jeep, Ram, Fiat, MOPAR, Subaru of America, Audi of America, both Volkswagen of America and Canada, Hertz, AutoNation, Time Warner Cable, and FedEx. He also led a recent partnership between TradeMotion, eBay Motors and Amazon. Mr. Lucas is the Chairman Emeritus of PartProtection, the first individual OE part warranty business within the automotive industry in 2011.

Mr. Lucas has spent his entire life in the automotive industry and is a serial entrepreneur. More than 3 million consumers are registered users of TradeMotion’s products and more than $1 Billion has been transacted on TradeMotion’s platform.

Mr. Lucas led the Asset Purchase of TradeMotion and Parts.com by The Reynolds & Reynolds Company on April 28, 2017.